Google: Site-Speed Now A Factor in SEO
Michael Augustine
It is no secret that the invention of many different types of technology have changed the way people interact with each other in the world. Technology has increased productivity, saved money, and even created relationships. These are just some of the ways technology has enhanced the present and has paved the way for an amazing future ahead of us.
There is however one aspect of living that will seem to stick with us forever and it is important to get on the band wagon or be left behind. Technology improvements that have occurred over the years have produced information that is delivered on a real-time basis, decisions are made quickly and time has suddenly become a factor in some circumstances. Technology has forever changed our way of living.
I have worked for over 15 years within the technology industry building and fixing computers, designing websites, and so much more. Technology has produced a “hurry up and wait” type of philosophy. The number one question I always receive from clients is the following:
How can I make my computer or website run faster?
The fact of the matter is that technology has lead everyone to “live life in the fast lane.” As it stands today, this approach in our daily lives is something that we all must accept. Speed can provide tons of information at the push of a button, but speed can also lead to some unfortunate consequences.
Google recently announced the “site speed” as a deciding factor in search engine ranking and results. I realize that as your reading this article you may be thinking; “oh my, what do I do now?” Well, I am here to tell you that you can relax, everything will be just fine. Site speed is just one of over 200 factors that are used to determine search engine results. SEO Specialist Online has recently caught up with Matt Cutts from Google and he informed us in the video below that relevant content is still a major factor when ranking high in the search engines.
Even though speed is important, people are looking for a wealth of information. If Google where to rank websites on speed alone, the site that contains a wealth of information or content would not exist in the rankings. Content leads to decisions, decisions lead to action, actions produce results. Speed isn’t always that important, it is the information that counts.
[youtube]http://www.youtube.com/watch?v=muSIzHurn4U[/youtube]
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