Email Clean Up

Jim Gras

Email Clean Up

Tips to Clean Up Your Email Marketing This Spring

Just like cleaning up your house, prepping the garden, or washing all the pollen off your car, with spring comes another set of tasks you should follow to get the most out of your email marketing; Email Spring Cleaning. Each spring you should take the time to make sure your campaigns are following best practices, to update your templates, to take advantage of any new features iContact is recommending, to review the basics, and to make sure your email marketing has as much impact as possible. Here are a few tips to help you get the most out of your email marketing.

    * Clearly identify who your email is from – Be sure to set up your Campaign in iContact with an email address your recipients will recognize. Using your company name as the sender name is always our recommendation. Once you choose the “from name,” be consistent with it so your customers will always recognize emails from your business. As an example, we could use

    * Set your sending schedule – Pick a day and time for your emails (whether they are weekly, biweekly, monthly, etc.) and stick to it. Add it to your calendar and set a reminder. If you can’t log in during that time, use our Schedule Delivery feature to have your email sent at the date and time you want. Be sure to let your subscribers know on your sign-up form and in the newsletter what the schedule is.

    * Make it easy for others to reach you or your company – In the body of your email, show your email recipients multiple ways to get in touch with your company. This can include an email address, a phone number, and a postal address. Having a physical address can assure your list members that your company has a real-world presence. Be sure your campaign settings are up-to-date.

    * Make navigation easier - If your emails tend to be longer, use a table of contents. List out each story/article and link it to the item within the email. Your recipients can then navigate directly to the items that interest them. If you find your current template makes this difficult, consider switching to a new template as part of your spring-cleaning. With more than 500 beautiful templates to choose from, MessageBuilderTM can solve your navigation issues, and give your emails a fresh look.

    * Check on your list-building activities – Review the different methods you are using to build your email list. If you have not added a sign-up form to your website, it is very easy to add one using our Sign-Up Form Creator. Be sure there is a form available on every page of your website. If you own a retail store, add a form at the register. While at conferences and events, bring a form or computer to allow potential customers to sign up on the spot.

    * Combine Email Marketing with Social Media – If you have not already taken advantage of iContact’s Social Tools, now is the time. With Social Tools you can easily take advantage of the social networks of your subscribers. Using Facebook and Twitter allows you to reach a wider audience than with email marketing alone. Our social media integrations take all the guess work out, and allow you to leverage the power of email marketing with social media today.

These are just a few of the best practices we recommend to make your email marketing as successful as possible. To see more, and to read about how to build strong relationships with your customers and prospects, check out our Email Marketing Guide. It is full of information on how you can become an email marketing expert. Written By: Daniel Smith, iContact Senior Product Marketing Manager

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