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Today Google Real-Time Search Changes Everything. Not being where your customer is looking could be costing you their business! Search engines are tightening up the loopholes to manipulate positioning.

So-called “doorway” pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today’s Internet.

The vast majority of clicks occur within the top 5 positions on a search page.

• As a rule, the more competitive the business category, the harder it is to attain decent placement. Conversely, the more competitive the business category, the more important placement is to success of the business.

Many small business owners are out there thinking “Blogging? That’s just one more thing to add to my already over-booked work schedule. No thanks.” I understand your thinking.

There is no doubt that sitting down to write a good blog post takes time. Add in artificial deadlines and blog posting schedules, that’s why most small businesses simply don’t do it.

But blogging is an important aspect of growing your business. The key to good blogging is understanding how to work it in, prioritize it properly, and not to feel obligated to anybody but your family and customers.

Entrepreneurs and small businesses constantly find themselves looking around asking themselves why they can’t quite seem to find a good fit for what they need from service providers.

The best part of my job is I get to work with people that aren’t only very good at what they do, but are also GREAT people who all share a sincere desire to help others. Bottom line is, and we all know it – expertise only pays the entry fee.

People do business with who they like, who they trust and who truly care about their business. In fact, a recent study by US News & World Report revealed that when clients leave their current provider it’s not because of a pricing or product problem, but a “people” problem. People that no longer value their business, or seem indifferent to it. A whopping 68% of them.

A fractional 14% defected because of a pricing issue followed by 9% who were successfully wooed by a competitor.

With Google Real-Time Search the playing field has been leveled.

No longer can your competition sit back and think they own their TOP organic Google positions!

I was interviewing a new IT company the other day because our business is growing so fast and we are considering outsourcing some of our business and they asked me the following:

What is the relationship between Halley’s comet and SEO business case analysis?

Every 76 years, Halley’s comet takes an elliptical path around the sun just past the outer circular orbit of Neptune. Predictable, no change and the comet can be seen with the naked eye by people on earth within an average lifetime. You can set your clock with the event.

The SEO business case is a snapshot in time, stagnant, made up of an understanding of current operations, a number of assumptions, what a provider could provide in the way of current market rates, or even better, RFP responses. Again, it is predictable and has no change and visual transparency with consistency of timeframe.

Why compare the two?

Because that is where the similarities end. While Halley’s Comet repeats itself every 76 years, the business case is made up of addressable spend and it constantly changes based on company requirements, cyclical nature of the business and technology changes.

You need to keep pace with the times! The Search Engine algorithms are like a roller coaster.

Blogging can be very important to the success of your business. There is a lot of value and potential growth you can get from it.

There is no doubt that sitting down to write a good blog post takes time. Add in artificial deadlines and blog posting schedules, that’s why most businesses simply don’t do it.

But blogging is an important aspect of growing your business. The key to good blogging is understanding how to work it in, prioritize it properly, and not to feel obligated to anybody but your family and customers.

Establish your blogging priority

I invite you to get to know the SEO Specialist Online team and find out for yourself how much easier it is to work with an exceptional team of people that are as knowledgeable as they are passionate about helping you succeed.

Let SEO Specialist Online team be you Blog outsourcing Company! For more information about How our Blog Outsourcing can Help You, please use the contact info below.

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Wishing you the Best of Everything in 2010!

Jim Gras
Senior SEO Strategist
SEO-Specialist-Online.com
Skype: jamiboy
800-897-6458


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