Google Honors 30 Years of “PAC MAN”

23. May 2010 member

Michael Augustine

Who says that you cannot have fun while you work? Google has worked hard at eliminating the bureaucratic nature of business and has endorsed and environment in which everyone loves what they do. During the month of March, SEO Specialist Online introduced to you, “Google: The Inside Story,” a day in the life of the search engine giant where you personally get a glimpse at what it is like working at Google. Google took the time to show in the attached video that having fun is important to a successful career.

Today was a prime example of that belief, when the search engine giant honored the 30 year history of “Pac-Man,” a personal favorite game of mine when I first garnered interest in the information technology profession. Google modified their logo to display a Pac-Man game board with the Google trademarked name. By clicking “Insert Coin” on the Google home page, the Pac-Man game board comes alive and you move the little “Pac-Man” around via the arrow keys on your keyboard.

The video below shows our hero in action against those pesky ghosts, obviously the player needs some practice but really, nobody is perfect. Celebrating the anniversary of Pac-Man not only honors a legend, but it draws visitors to Google to use the engine along with having fun playing “Pac-Man.” Hurry for this great opportunity will expire soon! Thank you Pac-Man, Thanks for the memories, and thank you for helping shape our future in information technology!!

[youtube width=”500″ height=”444″]http://www.youtube.com/watch?v=zZsrSAwaz-s[/youtube]

Google TV Enters Your Livingroom

21. May 2010 member

Michael Augustine

On March 24^th Jim Gras of SEO-Specialist-Online first reported to you about Google’s plans to offer their own TV service. Well today those plans became a reality as Google announced the launch of Google TV at their annual I/O conference in San Francisco, California.

“Here we are folks — the multimillion-channel TV,” said Google project director Rishi Chandra during a two-hour keynote. With the addition of the new and recently improved “Android” operating system, users can now access all of their favorite websites via Google Chrome along with viewing their favorite TV shows.

This announcement revolutionizes the entertaiment industry by bringing the internet in your living room. Users can now view their favorite pictures on their TV in the form of a slideshow, play their favorite video game, or even listen to their favorite music. With Google TV, your content is always a click or search away.

Since Google TV was built on open source platforms such as Google Chrome and Android, Google issued a challenge to application developers to optimize websites and develop applications for Google TV. Google has also announced a partnership between Sony and Logitech to provide content rich applications. The video below gives an overview of Google TV and all of the amazing features it provides.

SEO Specialist Online is proud to be part of the Google TV experience and we are excitied to what the “future of television” may hold!

[youtube]http://www.youtube.com/watch?v=diTpeYoqAhc[/youtube]

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Is Skype Google’s Next Target?

20. May 2010 member

Michael Augustine

In the latest addition of “Digits,” the live internet show brought to you via the Wall Street Journal, show guests Peter Kafka and Roger Cheng talk about Google’s acqusition of Global IP Solutions, a communications company that develops video and voice over IP software. Roger Cheng and Peter Kafka discuss whether the acquisition signals that Google is trying to take on Skype in a effort to to tackle the “mobile video and voice” market

Also the Wall Street Journal’s Sam Schechner and Mr. Kafka talk about the TV industry’s “Upfront Week,” where networks unveil new shows and negotiate advertising commitments, and strategies for making online content profitable.

Man Wins Dream Job With Google Adwords

18. May 2010 member

Michael Augustine

It is no secret that the concept of “social networking” has become a popular way to connect with people. Popular social networking sites such as MySpace and Facebook allow people to interact with each other. People have utilized social network to share news stories as it relates to their lives and other events with their friends to keep them informed. Acquiring a job via the social media sites is not hard to do either, in fact there are several testimonials listed on the internet from successful job seekers that detail how they found employment. Use of social media to market online is just one of the many ways to achieve success.

Meet Alec Brownstein , a 28 year old experienced copywriter who had aspirations of working for a really creative copywriters shop with highly skilled creative copywriting directors. Last summer Alec turned to the internet as a method of advertising himself and his skills. Alec also turned to the popular search engine Google to begin his research. With social media marketing on the rise, Alec decided to turn to another form of marketing known as Google Adwords.

Alec had a basic understanding on how to use the Google Adwords service which allowed him to create marketing advertisements about himself and bid for top placement to display his advertisements utilizing competitive keywords people search with to find copywriting services. Alec frequently “Googles” his name to learn more about how popular his name is and the services he provides to get an understanding on how successful he is among search results. “Everybody Googles themselves,” Brownstein explained. “Even if they don’t admit it.” Alec said.

Alec decided to “Google” the names of top creative marketing directors of popular firms he wished to work for and found that there where no marketing advertisements attached to their names. Alec decided to bid on their names as popular keywords to use with his marketing advertisements and found that he was the only person bidding on their names at the cost of 15 cents per click. Alec created the advertisments he wished to use with his newly purchased keywords and put Google Adwords to the test.

Within a few short months, Alec surprisingly received calls from all but one of the creative marketing directors whose names he had purchased. finally, at the end of the year, he received a job offer from two: Scott Virtrone and Ian Reichenthal of Y&R New York. His marketing efforts with Google Adwords only cost him $6. The rewards for Alec’s ingenious haven’t stopped there. He has also received awards in the self-promotion category at two major advertising awards shows, The One Show and The Clios.

What is the best advice one could offer to others wishing to land a job via marketing online?

Don’t be afraid to put yourself out there in an interesting way,” Alec said. “The people who you want to work for can’t hire you any less than they already are. So shoot for the moon.”