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Search Engine Optimization
with Jim Gras
800-897-6485
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With our SEO Services you can
We use sophisticated analysis software that collects the words people use when they’re searching on metacrawler search engines. Fresh data to yield over 300 million of the latest search terms. It counts the number of times each individual word or phrase is used and stores the information in our database and It provides you with a series of tools that allow us to search the database and build up multiple lists of keywords. It helps you judge the most promising keywords by measuring their competitiveness across a range of search engines (including pay-per-click) and predicting how often they are used in searches. Use our results consistently in your website copy AND in your business strategy and marketing plans, and your business will succeed online. Behind every search is a person. The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase your products. Step One: Understand Your Prospects Start by considering your potential customers’ motivations and intent.
Two Types of Buyers Some of your buyers will be methodical and logical, asking a lot of “how” and “what” questions. Other prospects are more emotional and relational in their approach. Spontaneous and humanistic types are concerned with the experience and the results. Prioritize for Conversion Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into account the ability of your product to present the value that will convert this traffic. It is okay to add terms with very little traffic potential if they have a high probability of converting. These are the terms you will not only want to optimize your pages for, but terms that you will want to be present in your content. If you want a bigger bang, then you will also want to use these keywords in your anchor text. They asked and you had their answers; that’s how to convert. The terms typed into search engines reveal a surprising amount about visitor intent We do online strategy, write and search-engine-optimize websites, and create and execute marketing programs for our clients. After we interview the clients about their business, competition, and goals, I always start with KeyWords. We get market intelligence from its results because We learn what people are searching for on the subject. That helps us help you write effective copy, page titles, and headlines. Detective Work For a Free Web Site Key Word Evaluation |