Fact

• More than 8 out of 10 Internet users look on search engines to
find information and the products or services they want to buy.

• Pay-per-click (PPC) costs are rising
(over 37% higher from last year to this year.

• Up to 85% of searchers ignore paid listings.

• 63% of the top natural (organic) listings get click throughs.

• Natural (organic) search results convert 30% higher than PPC.

• 11.8% of Google traffic will click on a site in the second page of results.

• A study from the University of Southern California’s Center for the
Digital Future has “found that the Internet is perceived by users to be
a more important source of   information for them —over all other
principal media, including television, radio, newspapers, and books"

What is success on the Internet to you?

Branding ~ Purpose ~ Sphere of influence

Or is it always ROI?

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